OVS Italy – Gen AI OOH Campaign

Hired by Italian agency Squalo Produzioni – We created this Gen Ai campaign for large Italian retailer brand OVS, to be featured OOH all over Milan during the Christmas Holiday season. The campaign feature more than 43 AI generated people, from all ages, wearing OVS clothing. The campaign was a challenge to feature that many people into a single frame. We upscaled it to 12K to be printed and featured all over Milan on Trams, buses and billboards.

November/December 2023 – Time to completion 1 month