David Jones – Ai campaign

We are proud to share that David Jones, Australia’s most iconic department store, has partnered with Maison Meta to reimagine and relaunch their legendary campaigns featuring their beloved Dalmatian mascot.

David Jones came to us with this project because of our expertise in developing highly consistent, brand-aligned AI models that can bring mascots and characters to life across multiple formats. Our work focuses on creating, refining, and training a fully approved Dalmatian model that delivers maximum visual consistency — ensuring the mascot remains instantly recognizable and emotionally resonant across all campaign assets.

This campaign will span hero visuals, editorial content, Social media, OOH placements, and TV/cinema ads, with a major launch set for Fall 2025.