Tudor Campaign x David Beckham

For the TUDOR x Beckham hybrid campaign, the process begins in studio in London with a few select, shots to use as base. From there, Maison Meta worked with their custom workflows to build the environments and visual world around it.

Across three key visuals, AI-crafted backgrounds extend the original image as per clients directions, creating depth, atmosphere, and narrative while preserving the authenticity of the initial capture. The result is a seamless blend of real and generated, where innovation enhances craftsmanship rather than competing with it.

A new way of producing luxury imagery, grounded in control, realism, and intent.

Agency: Studio99 + Art & Commerce
Retouching Agency: Gloss NYC