Gucci Lookbook — AI Re-directed

This AI R&D project was conceived as an exercise in style: placing the exact Gucci lookbook looks and models into the universe of the short film created by Spike Jonze.

The work was created the day the lookbook was released, under Demna’s new creative direction, and executed in under three hours — without custom tools, using seeed.ai.

An exploration of speed, context, and creative translation, showcasing how AI can reframe fashion imagery within cinematic storytelling in real time